Click & Collect: More relaxed through the pandemic thanks to pre-ordering


Corona has been omnipresent for more than a year now. Stores, schools and many other areas of life are or have been closed for a long time. For many entrepreneurs with direct end consumer contact, the Corona crisis brought unprecedented problems: closed stores, missing sales, full inventories, impending insolvencies. Last but not least, many realized that digitization solutions are essential, especially in times of crisis. Clever tools that master the “Click & Collect” principle can save at least part of the sales when used correctly.

DIY stores, furniture stores and other similar businesses have reacted quickly: Existing software tools were supplemented where necessary, and goods were offered to customers online or could be reserved and picked up in compliance with applicable hygiene concepts. Smaller companies with outdated software or software that is not immediately capable of responding to such requirements ran into problems and were often left behind.

But not, for example, the company Michael Kleiber GmbH from Memmingen, Germany: The butchery chain store reacted directly and realized that the internally used, conventional ERP solution was functionally not capable of reacting adequately to the new situation. With the help of the low-code platform brixxbox, GEBRA-IT was able to set up a Click & Collect solution in a very short time. Customers could place their orders online as usual (with their cell phone, PC…) and pick them up at a defined time in the next store. In this way, sales could be stabilized and customers could be guaranteed a secure transfer of goods. In addition, the flexible solution is of course able to communicate with the existing ERP system, so that a smooth data exchange is guaranteed and no redundancies arise.

The Click&Collect solution is a flexible, quickly deployable solution for retailers, stores, branches, gastronomy, caterers etc.

In general, the following applies: When using a Click&Collect solution, in-depth consultation is essential – “snapshots” do not make sense, as different process steps have to be taken into account depending on the product or the industry.

Feel free to contact us and we will be happy to clarify the requirements and possible applications.

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